Creating Your First StartuPage

Written By Guglielmo Vaccaro

Last updated 25 days ago

Showcase your company, metrics, team, and opportunities in one place

Your startup page is the central hub for your company on StartupPage. From here you can appear on the Leaderboard, publish Opportunities, and connect with investors and talent.

This guide explains how to create or link a startup, fill in all key fields, and manage how it appears on your profile.


Getting Started

  1. Go to your Dashboard

  2. Open My Startups

  3. From here you can either link an existing startup or create a new one


Option 1: Link an Existing Startup

If a co-founder or team member has already created the startup on StartupPage:

  1. Click Link Startup

  2. Search for your startup by name

  3. Select it from the results

Once linked:

  • The startup appears under My Startups

  • You can request or be granted Edit Access through Team Management

πŸ’‘ This avoids duplicate pages and keeps all co-founders attached to the same startup profile.


Option 2: Create a New Startup

If your startup isn't on StartupPage yet:

  1. In My Startups, click Create New

  2. A new startup page is created and added to your list

  3. Click into it to complete all the details

You're set as the Creator and can later invite co-founders or teammates with edit rights.


Basic Information

Start by filling in the essentials:

Field Example

Startup Name

Jethr

Tagline

Revenue analytics for SaaS teams

Website

https://www.jethr.com

Founded Date

When the company started

Country

Where the company is based

Stealth Mode

Enable if you don't have a public website yet

You can also add Social Links (LinkedIn, X/Twitter, product page, etc.) by clicking icons, editing URLs, and reordering them, just like on your personal profile.


Metrics & Analytics

This section powers the Leaderboard and gives visitors a quick view of your traction.

Metric Example

Total Revenue ($)

50,000

MRR ($)

5,000

Total Users

1,000

Net Margin (%)

25

Verifying Your Revenue

To make these metrics verified and unlock the Leaderboard:

  1. Go to your startup editor

  2. Open the Verify section

  3. Connect a supported payment provider (e.g. Stripe)

Once verified:

πŸ’‘ Verified metrics build trust with investors and talent. No more screenshots or self-reported numbers.


Opportunity Flags

From the same page you can flag what you're currently looking for:

Flag What it means

πŸ’Ό We're Hiring

You're recruiting new team members

πŸ’° Round Open

You're actively fundraising

🀝 Looking for Co-Founder

You want to add someone to the founding team

πŸ”‘ For Sale

Your startup is available for acquisition

Enabling these flags makes your startup appear correctly in the Opportunities Marketplace and related filters.

πŸ’‘ To publish a full opportunity with details, go to Publish.


Tech Stack & Acquisition Strategy

Give investors and talent more context about how you build and grow:

Technologies & Tools Add items like React, Next.js, Vercel, Postgres, etc.

User Acquisition Strategy Describe how you acquire users: SEO, paid ads, content marketing, partnerships, referrals, community, etc.

πŸ’‘ This information helps investors understand your technical depth and talent evaluate whether they'd be a good fit.


Team Management

Under Team Management you control who can edit the startup page.

  • Each linked user appears with their role (e.g. Creator, Employee)

  • Toggle Edit Access on or off for each member

  • Anyone who links this startup to their profile can appear here once you grant access


Editing the Startup Card on Your Profile

From My Startups, you can also control how the startup appears as a card on your personal profile.

Click the pen icon on the startup card to set:

Field Options

Role

Founder, Co-Founder, Early Employee, etc.

Start Date

When you joined

End Date

Optional, if you've left

Currently working on this

Toggle on if you're still active

Business Status

Active, Exited, Zombie, etc.

πŸ’‘ These settings affect how your relationship with the startup is displayed on your personal profile, without changing the main startup page itself.


From Startup Page to Leaderboard

Once your startup page is complete and revenue is verified:

  1. Your startup can appear in Top Startups by Revenue

  2. All founders linked to it can appear in Top Founders by Revenue

Keeping your metrics and information up to date ensures you're discoverable by the right people across the entire StartupPage ecosystem.


Go to My Startups β†’ | Verify your revenue β†’ | Publish an opportunity β†’